IMPACT THROUGH MULTISECTORAL LEADERSHIP, GOVERNANCE AND COMMUNICATION

MICHELLE PRIOR

Director of Active Transport, Department of Transport in Western Australia

Drawing on her recent experience as Director Active Transport for the Government of Western Australia, Michelle will outline the systemic approach to increasing Active Transport in WA and how leadership, collaboration and problem definition are making a difference.

She will outline how:

• The former Premier’s Physical Activity Taskforce has influenced the current Active Transport governance model
• Evidence and opportunity inform investment decisions, and
• Stories from the community matter.

About Michelle Prior

Michelle is the Director of Active Transport at the Department of Transport in Western Australia, where she leads efforts to make walking, wheeling, and riding easier for everyone. With a passion for physical activity, Michelle’s extensive experience spans public health, transport planning, and behaviour change. Her impressive qualifications include social science, business, and leadership. 

Michelle serves on the board of Surfing WA and has been a board member of Australian Women Sport and Recreation as well as a WA Road Safety Councillor. She has also led World Bank funded Public Health Behaviour Change Communication Projects in Bhutan and was the Manager of Communications and Advocacy at the Premier’s Physical Activity Taskforce. 

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